In January, China will introduce first-of-its-kind regulation on “deepfakes,” ramping up control over internet content.
Deepfakes are synthetically generated or altered images or videos that are made using a form of artificial intelligence. The tech can be used to alter an existing video, for example by putting the face of a politician over an existing video or even creating fake speech.
The result is fabricated media that appears to be real but isn’t.
Beijing announced its rules governing “deep synthesis technologies” earlier this year, and finalized them in December. They will come into effect on Jan. 10.