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FIFA World Cup final 2022: Google search records highest-ever traffic in 25 years


On December 18, 2022, as the world tuned in to watch the final match of this year’s FIFA World Cup between Argentina and France, Google’s search engine recorded its “highest ever traffic in 25 years,” according to Google and Alphabet CEO Sundar Pichai.
In a tweet, without revealing the exact figures, Mr. Pichai said, “Search recorded its highest ever traffic in 25 years during the final of #FIFAWorldCup, it was like the entire world was searching about one thing!”
At Qatar’s Lusail Stadium on Sunday, Argentina defeated France 4-2 in a penalty shoot-out to win the World Cup for the third time.