Huel, the European provider of nutritional products, has sold more than 270 million meals across the globe since Julian Hearn started the company in 2015. Now with $24 million in fresh capital, it plans to do even more.
It’s been a while since we covered Huel, which originally launched in the United Kingdom in 2017 with a low-sugar, plant-based and low-carbon-footprint protein powder product and has since expanded into ready-to-drink, snack bars and hot lunch options.
In 2019, we reported on them when they launched their nutritional bars in the U.S. At the time, the company was buoyed by a Highland Europe-led $20 million venture round, at a $260 million valuation, it raised in 2018. There was even talk of Huel going public in 2021.
Source:techcrunch.com